In Jōdo Shinshū Buddhism, the central practice is the repetition of this phrase, which is believed to allow practitioners to receive the benefits of Amida Buddha's vow to save all beings. This vow, known as the "primordial vow," states that any being who calls upon Amida's name with sincerity will be reborn in the Pure Land, a paradise where they can achieve enlightenment.

In addition to the nembutsu practice, Jōdo Shinshū Buddhists also engage in other spiritual practices such as reading and studying the teachings of the Buddha, participating in devotional rituals, and engaging in acts of compassion and service to others. Jōdo Shinshū Buddhists also place a strong emphasis on the concept of "bonnō," or ignorant desires and attachments, as the root cause of suffering. They believe that by letting go of these desires, practitioners can find inner peace and ultimately attain enlightenment.

Overall, the practice of Jōdo Shinshū Buddhism emphasizes the importance of developing a strong connection to Amida Buddha through the repetition of the nembutsu, as well as the cultivation of compassion, self-reflection, and a letting go of ignorant desires.

There have been many prominent teachers and teaching lineages within the Pure Land Buddhism tradition over the centuries. Here are a few examples:

1. Hōnen: Hōnen is considered the founder of Pure Land Buddhism in Japan. He was a 13th-century monk who emphasized the importance of the nembutsu practice and the "primordial vow" of Amida Buddha.
2. Shinran: Shinran was a disciple of Hōnen and is considered the founder of the Jōdo Shinshū tradition, which is a branch of Pure Land Buddhism. He is known for his emphasis on the idea of "tariki," or reliance on Amida's vow to save all beings, rather than on one's own efforts.
3. T'ai-shan: T'ai-shan was a Chinese monk who lived in the 4th century and is considered one of the early patriarchs of the Pure Land Buddhism tradition. He was a student of the monk Hui-yuan and is known for his teachings on the importance of the nembutsu practice and the role of Amida Buddha in saving all beings.
4. Yin-shun: Yin-shun was a 20th-century Taiwanese monk and one of the most influential figures in modern Chinese Buddhism. He was a leading advocate of the Pure Land Buddhism tradition and played a key role in its revival and dissemination in Taiwan.

These are just a few examples of the many teachers and teaching lineages within the Pure Land Buddhism tradition. There have been countless other teachers and lineages that have contributed to the development and spread of this school of Buddhism over the centuries.

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